What has article writing got to do with growing my online business? This may be a question that some folks may ask when they see a topic such as this. Thankfully, we will be discussing this in some detail in this article.
One thing we can however state very categorically is that it can have a very serious impact on the growth of your business as a whole. With that said, let us get into the meat of the matter.
A Brief Background
When we talk about article writing with reference to the growth of your business, we are referring to informative content that are not necessarily targeted at marketing your product or service. This may sound kind of counter intuitive. If a person is going to write articles with the aim of growing their business one will think that they should focus on extoling the virtues of their products or services.
Maybe they should have a lot of content that are talking about how wonderful the company is and other such positively slanted content. While this may look like a good idea, it actually is not.
Online content marketing (which is basically what we do with the articles) is built around the concept of inbound marketing. This marketing concept is the direct opposite of the traditional outbound marketing in which the marketer throws products or services and all the values it promises at the target audience. This in many cases does not take into consideration what the target audience wants.
In this kind of marketing, it’s all about getting the target audience to purchase the product or service. This kind of marketing has been found not to yield the best results.
With inbound marketing, you use content to solve a problem that the intended customer already has. It’s all about the customer and not about the marketer. It’s not about selling any product or services. The goal is to provide helpful information to the reader or audience.
A Case Study
To throw more light on this subject, let’s look at a case study. This will be fictional but based on an actual business case study.
The case study is about a company that decided to adopt the inbound marketing strategy. This company sells dog products so its target audience consists of dog owners. First, it defined its ideal customer personae and tried to understand what drives this customer, what they need and the challenges they are likely facing either with their dog(s) or as a result of owning a dog or dogs.
This company then began to churn out high quality articles that provided information that dog owners found very helpful. This continued for a while until lots of dog owners regarded this company as an authority on all things dog and also a source for helpful information. This meant that dog owners now frequented this site for one information or the other regarding their dogs and other related issue.
Here’s a quick question for you…
If you are one of such dog owners who now relies on this site for a lot of useful information, how likely will you purchase a product from this company? Chances are very high that you will feel more comfortable making a purchase from a company you already trust and have some kind of relationship with. The whole idea is therefore to provide so much value that making a purchase from you becomes a natural outcome.
If you are interested in learning more about inbound marketing, you can read this article here.
What Benefits does it Offer?
What we described above is a major benefit of proper article or content marketing. This is however not all that you can do with articles. While providing great content and information, you can also achieve some of benefits which we will now list.
Below are some benefits that you can gain from proper use of articles.
- Increased Brand Awareness.
- Achieving Authority Status.
- Increased Customer Base.
- Increased Customer Loyalty.
- Backlink Building.
- Better Search Engine Ranking.
Looking at the above benefits, you can immediately see how this can help your business grow.
How to Go About it
So, if you are wondering how to go about all of these article writing stuff and getting it to help grow your business, it’s a simple strategy that will require some effort on your part.
There are two parts to it. The first is the article writing, which is very important, and the second is the publishing of the articles.
This is a very important part of the process. It is at this stage that all the information is nicely put together. This stage has to be gotten perfectly right for the next stage to be fully effective.
After the article has been written, the next thing is to publish them. It’s possible to have great articles and a poor publishing strategy in which case, you will not have the desired result. Having an efficient and strategic publishing strategy is critical to achieving the best results.
You can actually achieve some results if you have a great strategy but poor articles. Of course, it is best to have great articles.
Publishing your completed content can be done in a number of ways. Some examples include:
- Guest Posting.
- Blog Posting.
- Social Media Posting.
- Forum Posting.
The above are some of the major ways through which you can share the content you have prepared. There are also other important points to note when preparing and posting the articles to ensure maximum impact. We are talking about stuff like keyword optimization and links.
You may not believe that amount of work that is required to create the content and then strategically distribute them. The truth is that handling this project yourself may not be possible while running your business.
It is for this reason that some companies have been setup to provide helpful services in this regard. These companies can help you create top quality content on any subject and they can also help you handle various aspects of its distribution.
This is a great way of ensuring you can enjoy the full benefits of content marketing without compromising on the running of your actual business. This strategy is best for businesses that are looking to plant deep roots and continue to grow for many years to come.