How I Gained 500 Social Shares Overnight

How I Gained 500 Social Shares Overnight!

Every one wants to get the boom on social media platforms, and thinks that it is not an easy job to do, and most of us think it needs someone who is a professional social media guy to do it, or someone who is very famous in the field to get his/her content shared everywhere by the his/her 100k+ followers.

I found that to be a myth. You can do it. All you need to do is to include some important ingredients in your mix: The idea, the implementation, and the proper presentation.

Maybe others have their own ways to do it, but I’m showing you here the way that I followed.

How the Idea Was Developing

It started with me when I was thinking to rework my old post: 6 SEO Quotes to Inspire Your Business in 2016, the post gained only 39 social shares, and 10 comments, I decided to change that, by adding more quotes to the post, but even adding more quotes, would not guarantee a serious change in the social signal.

The common case was to add more quotes of famous experts and outreach to them, just to let them know you quoted them, and most of them will not respond as they are super busy.

Painful scenario, isn’t it?

I really didn’t expect social engagement if I just did that.

So, I had to find a way to know the experts who will engage with what I’m going to do in social media, and some of my friends on Facebook were promoting their roundup posts and their engagement was just amazing.

Why not to make it experts roundup?” Asked myself.

It is way better to ask the experts for a quote they want me to include in the post, than just quoting what the experts had said.

And, these experts who will respond and suggest a quote, will be the active experts who are ready to show engagement on social media platforms.

How It Went During the Implementation:

I was  looking for inspiring SEO quotes, and when you think about it, you will notice that these days, not only SEO experts are experienced in SEO, internet and blogging experts are aware of the SEO importance, and they surely have a lot to say about it.

This is why I went for two main targeted groups, SEO Experts and Blogging Experts.

Yet, it wasn’t that easy…

And to get it done, I depended on two facilitators:

Field Influencers

First, let us agree on one thing:

Influencers’ followers could share too.

Yes, the influencers of your field will help you greatly if you are connected to some of them via Facebook or twitter, in many ways:

  • Their participation will add authority to the post, and as these are big names and have targeted followers,  when they will promote their participation on your post they will be indirectly introducing you to their fans, and that is definitely why you needn’t to have a huge number of followers to have a good number of social shares.
Jordan Kasteler Tweet

A screenshot from the Twitter profile of Jordan Kasteler – the reputable consultant in the SEO field, his tweet got loved by a nice number of his followers and got some retweets as well.

  • Another thing these experts will help you with is to get recommendations. You should ask them for the recommended experts to join the party. Even if they are already on your list, tell them also if one of the influencers recommended them to join, you will see more commitment from their side this way.

Previous Roundups

You do not need to completely reinvent the wheel, there are some friends in the field who made roundups, so going there to their blogs will show you those experts who like to participate in roundup posts. From there you can go to experts’ social accounts or to their Contact Us forms on their websites.

With these facilitators, the process turned to be much easier.

I edited my unique email template and started outreaching the experts. There was a lot of work to be done with emails and reminders, however I enjoyed doing that as I was building new relationships along the way.

Got the Responses! How to Present Them Now?

I had selected the participant’s information to be featured previously before starting the outreaching process (Name, Twitter or Facebook, one URL, and the BIO), no headshot photo was there on my requirements list. Actually, at the beginning I wasn’t really convinced in having the photo, as I hadn’t see a lot of quote posts with headshot photos, most of them included only text and some added the quotes to background photos.

Discussed this matter with two of my friends, Philip Ariel and Ali Raza, both have experience in doing roundup posts and emphasized on the importance of the experts photos for impacting the social shares. I had to consider their point of view.

But, at that moment, yet I wasn’t convinced that the post will look great with only headshot photos , quotes, and the BIOs, yes there is always a place for the graphic design and Photoshop to enhance the look, but if I went for that option, it was going to take a lot of time and efforts, plus, graphic design is not my area, so hiring a designer to do that task was the possible option to do it. I had to find a solution for this, I badly wanted these quotes to be sharable.

So, started seriously to look for plugins for quotes or that make it easy to share quotes, till I found an amazing plugin that will represent the post perfectly, directly bought it and sent all those who didn’t send their photos an email asking them for the headshot photos. Yes, that plugin was TweetDis plugin.

This plugin is perfect for such a post, it is mainly for twitting the quotes, takeaways, post teasers .. etc.

Here is how the quotes looked after using the plugin:

Quote Sample

After finishing formatting all the quotes and publishing the post, I directly headed to Facebook and tagged all the experts who where on my friends list on that post and my close friends as well:

The Roundup Post on Facebook

Facebook post screenshot.

Most of them came to like and comment, and share it.

Twitter Sample Quote via PAC

A screenshot of one of the tweets that the Power Affiliate Community (PAC) did.

In 24 hours, the post got 525 social shares! Awesome! isn’t it?

The quotes’ great look made it possible for the participants to have a screenshot of the screen and just share them on Facebook:

A Quote Shared on Facebook

A screenshot from Muhammad Ismail’s Facebook profile.

Some Learned Lessons:

Yet, there were some learned lessons, and things that I wished I have done earlier that could have impacted the social signals, some of them are:

  • Using Hashtags in the quotes: Yes I didn’t set hashtags at the beginning till I saw some of my experts edited the quotes themselves to add the hashtags on the second day. Using hashtags was going to make big buzz on twitter, so consider it to get the most of your roundup post efforts.
  • Adding Twitter identifier of the experts: Some quotes were less than 140 characters, even after adding my Twitter identifier, I could have added the expert identifier too, and that will notify him whenever a visitor twitted his/her quote.
  • Expert roundup posts need more time to be dedicated: You should have that in mind to reach your target of participants, you should have some posts already scheduled to feel okay to dedicate the time for the roundup post, this way you will not feel in hurry to publish the roundup as soon as possible.

However, I’m so satisfied with the results I got 🙂

Final Words:

We came to an end here, where I demonstrated how I got 500+ social shares overnight. Thanks to all the experts who did the shares and helped me to get all these shares, without you, that wouldn’t have been possible.

It was a great experience for me, learned many things in the preparation of the roundup. Now it is your, if you have anything in your mind regarding the process I have followed or the results, just let me know in the comment box 🙂

 

Hussain Omar has built his expertise as a knowledgeable and experienced SEO strategist, he’s the founder of Hustaw SEO, and the guy behind this blog. An addict to anything related to SEO, Search Engine Marketing, Internet Marketing, and Blogging.

20 Comments

  • This is a great and truthful article, btw I am visiting your blog for the first time… and I loved the article and the blog too…
    thanks for sharing! You truly have to be passionate about what you do and share of yourself before your can receive true recognition in return.
    Andy James recently posted…Let’s Take an Insight to your Personality through your SignatureMy Profile

  • Hi Hussain, I really like the way you have led us through a process here and explained how to do this. I love the idea of a plugin to assist you in your task, I must go and look it up! Thanks so much for sharing this!

    Enjoy the journey!

    • Hi Mandy,
      I’m glad you liked the post. Actually, one should depend on tools to facilitate these tasks, and this plugin in one of them.
      Thanks for dropping by!

      Regards
      Hussain

  • Hello Hussain:

    Great post ! Thanks for sharing such a positive experience that happened to you. As you know roundups are great for that incredible exposure. Congratulations for getting that many shares overnight nothing but success to you and thanks for sharing.
    Darrell Harris recently posted…27 Easy First Year Blogging Goals ! (my favorite # 16)My Profile

    • Hello Darrell,
      I’m really excited to see you comment here. Thanks for the nice words!
      You are right, roundups just work like a charm! Getting traffic, shares, and relationship building at the same time.

      Thanks again for the valuable time you spent on my blog reading and commenting, appreciated!
      Keep visiting!

      Regards
      Hussain

  • Hi Hussain,

    thanks mate for sharing such a great article. 🙂

  • Hello Hussain! This title of yours truly got me to click and I am so happy I did to.

    I have never done a round up post before, but of course have seen how Philip has been doing with them and now YOU!

    Awesome stuff my friend.. Time to rethink my strategies.

    Thanks for sharing
    Have a Super Day
    Chery :))

    • Hello Chery!
      I’m so glad that our roundup posts motivated you to rethink your strategies, do it and you love the experience.
      Thanks for your commenting and tweeting!
      Keep visiting!

      Regards
      Hussain

  • Hi Hussain,
    A wonderful write-up indeed 🙂
    Roundup posts always work better, thanks for sharing this step by step procedure!
    ~ Ahmad
    P.S. please do read my latest blog post at bornblogger [dot] net, would love to see your views there! 🙂

    • Hi Muhammad,
      Absolutely, roundup posts are great for a huge exposure, their results really worth the efforts.
      And, sure! Will check your new post there and leave my feedback.

      Thanks for the comment, brother!

      Keep visiting!

      Regards
      Hussain

  • You did a great work Hussain ,
    I am happy it worked out good for you
    and I know Philip can give good advice
    for Round-up post and has experience with it.
    But it is also a huge work you had to do.
    Looking for ward to your next one 🙂
    All the best
    Erika Mohssen-Beyk recently posted…Do You Dare To Be You ? Playing Roles Is For Actor’sMy Profile

    • Hey Erika,
      Glad to see you here again!

      You are right, Philip never hesitated when his advice was needed!
      You too mam, I appreciate the shares you did for my posts, you are one of the great influencers I met online.

      Thanks for visiting and commenting!

      Regards
      Hussain

    • Hi Erika,
      Good to see you here with your wonderful feedback.
      Yes, as i mentioned in reply to Lesly’s comment,
      Hussain did a wonderful job with this Roundup.
      Thanks for the kind mention.
      May you both have a great time of interaction in blogging ahead.
      Have a good and profitable day.
      Best
      ~ Phil
      Philip Verghese Ariel recently posted…K is for Kingged.com: Earn Money While You Read…My Profile

  • Hi Hussain!
    What a wonderful follow-up to your round-up post! I get to see how you were thinking and how to implement. You and Philip have me thinking about this for PAC… so I may be picking your brains. How satisfying to have such a great response! You learned a lot .. and thank you again, proud to know I was a part of this 🙂
    Lesly T. Federici recently posted…The Salesman Dies Compared To The ConsultantMy Profile

    • Hi Lesly!
      Thanks for the nice words of support!
      That success was not going to happen without your active contributions.

      Great you are thinking of doing a roundup on PAC, let me know if you need any help.

      Thanks again for dropping by to comment.

      Regards
      Hussain

    • Hi Lesly
      What pleasant surprise to see your note here on Hussain’s comment box! LOL
      Oh Nice to know that you have decided to pick our brains!! LOL
      Yes, as i told you last time go ahead with one! In whatever way i can i will surely extend my helping hand in this regard from the acquired knowledge. LOL
      Yes, Hussain did a wonderful job with his roundup post with all ingredients! 🙂
      Thanks once again Hus for this massive roundup post!
      May you both have a great and profitable days ahead. 🙂
      Best Regards
      ~ Phil
      Philip Verghese Ariel recently posted…K is for Kingged.com: Earn Money While You Read…My Profile

  • Oh my what a response!
    Thanks for your quick response!
    Keep up the good work
    I am much elated by your words Hussain 🙂
    All Good Wishes
    Take Care
    Best
    ~ Phil
    Philip Verghese Ariel recently posted…Amazing Bloggers Who Feature Me In Their PostsMy Profile

  • Hi Hussain,
    What a joy to read this wonderful post!
    The lessons learned from a Roundup post!
    I am so glad to see my name mentioned in the post,
    I am so happy that you mentioned the suggestion we made and you implemented for your good, I appreciate you for the wonderful responses you received for this post.
    Keep up the good work.
    Waiting to read more such informative posts from your portal.
    Keep sharing, Of course, Keep sharing the wonderful lessons learned along the way 🙂
    Nice that we met online. I appreciate once again your ability to put the things in order. 🙂
    Have a nice day
    Best
    ~ Phil
    Philip Verghese Ariel recently posted…Amazing Bloggers Who Feature Me In Their PostsMy Profile

    • Hi Philip,
      Thanks for your nice words Philip, you are a real influencer, who is always ready to be there when his help is needed.
      Will consider updating the post with the learned lessons soon for sure.

      Thanks for your comment!

      Regards
      Hussain

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