How to Do Blog Commenting for Traffic and SEO Ranking

A site full of visitors is the dream of the most of the bloggers, isn’t it?

And to make this dream come true, we need to do the home work. There are some white hat practices that affect your Authority in front of the eyes of search engines in order to get the organic traffic you dream of, these  practices include but not limited to:

Blog commenting, guest posting, and outreaching (especially if you have great assets).

In this post, we will discuss how to do the blog commenting for traffic and SEO benefits, as I believe that all should start there, to make the rest of your task a piece of cake.

First I want to ask you single question, why do you do blog commenting? I know most of you will say for SEO and traffic, as it appears here in the title of this post, but if you are thinking of it as an overnight process, I’m telling you here that blog comments is not the way to get instant traffic.

However, bloggers you comment on their blogs could come to click on your link to check who you are, but absolutely, this is not the traffic you are seeking.

Even if you will say that you are commenting for an SEO benefit, be aware that the link you will get is a Nofollow link that hardly push the SERPs. Yes, comments on high authority sites could work, but they can’t work as a standalone strategy.

Haven’t you ask yourself this question: Why there are big names comment on sites that have Disqus commenting system?

It doesn’t give any link to your website!!

Of course these big names have no time to waste and they believe that they are not wasting any second of their busy schedule.

Their purpose of commenting is much bigger than instant single visit or a Nofollow backlink.

It is building the relationship (friendship) that last.

Building the relationship is a short-term goal – that when achieved will be followed with your long-term goals.

Benefits of  Blog Commenting for Traffic and SEO Ranking

Here are some of benefits that will be gained by the blog commenting if you have done it in a proper manner:

1-You Will Get Quick Visits:

If you attracted the blogger and the audience with your comment, you will get the blogger visit and some of his audience will visit your site too. Not that much of traffic, but at least you will know if you are on the right direction or not.

 2-You Will Have Comments on Your Blog Posts:

Most of the bloggers do reciprocate, even the influencers do. Imagine the feeling when your fans see those comments on your blog, that will be great addition to your online reputation and authority as well, and more people will tend to leave comments. Awesome! Isn’t it?

Here is a comment done on my post “How I Gained 500 Social Shares Overnight!” by Donna Merrill of Donna Merrill Tribe. Actually I’m following her blog and comment there, she produce wonderful content there.

Donna Merrill comment

3-These Blogger Could Share Your Posts:

Yes, if you have great posts or asset, there are great chances that these bloggers will hit the shares buttons directly after they reading them. This will drive good traffic too. If these shares are done by influencers, that will be a great exposure for your posts!

Lisa Sicard of Inspire to Thrive did that, I visited her blog, commented, and tweeted her latest post,  after some days, she gave my blog a visit, left a comment and tweeted the post on Twitter to her 14.4k followers. Thanks Lisa for the kind share!

Lisa tweet

4-Getting Higher Outreaching Conversion Rate:

If you already have built a good relationship with the blogger, it will be easier to contact them with your published great assets, and their conversion rate will be so high.

To read a great case study on how blog commenting can impact your outreaching, here is a great one done by, Ahfaz Ahmed:

How to Hack Blogger Outreach Using the BFF Commenter Technique

5- Higher Engagement Rate on the Social Media Channels:

You could have been suffering from those silent guys on your friendship list, stay assured that these bloggers you will build relationships with  are different, most of them are good social media users, and know that value of being so. So they will engage positively with your posts 🙂

Now we all know how the comments could impact our online performance, but of course not any comment can get these benefits.

Just put yourself in the position of the blog owner.

If there is a visitor keep spamming you with generic responses like “Great post”, “Nice”, “Keep it up”, “Indeed!”,  etc. Would you be happy of that? Of you won’t! Even if you responded to such a comment, that comment will not motivate you to check the commenter site seriously, or even to go and reciprocate.  No relation will be built or maintained that way. Your comment should add value to the post as well to get the most of it.

How to Leave a Great Comment That Work?

Here are some tips to help you leave great comments:

Read the Whole Post:

This is one of the most important things you should ensure doing when you leave a comment.

Bloggers like those who take their posts seriously, your comment should reflect that. Reading only some paragraphs  to run to the comment box could cause serious mistakes and ruin your online presence as well.

Sherman Smith has read all seo quotes of my latest roundup and left the takeaway of that post:

Sherman comment

Leave Your Real Name in the Name Box:

Bloggers want to build relationship with real people, using your brand name or your keywords will look odd, and damage the relationship.

Those who use their keywords in the name box are simply revealing that they don’t care with the relationship and care only with your Nofollow link.

Pay the Blogger a Complement:

The blogger paid a lot of time and effort to get that piece published, and there is nothing better than getting a quick reward, quick positive feedback will greatly work! This will be appreciated by the blogger.

Don’t overly do it, be honest, find something worth in the piece and give your wonderful words.

Doug Cunnington’s comment was one of these comments that gave me a real push to continue writing actionable posts. Thanks, Doug!

Doug comment

Let Your Experience Talk:

If you have experienced the topic that the blogger wrote on, enrich the piece with your inputs, you can mention some related stats, real-life example you saw, or personal experience you had, that will be mostly welcomed.

Ask a Related Insightful Question:

If you have any question regarding what the bloggers said, or noticed that the blogger forgot to talk about some particulars that you need to know about, that is a golden chance to ask, blogger love to answer the questions of their commenters, as it will add to the content value, and as these questions and answers will be indexed by search engines too 🙂

I still remember the comment of my friend Nikolay Stoyanov, when he asked me a question in his first comment on my post on the Latent Semantic Indexing keywords:

Nikolay comment

Find Great Bloggers in Your Niche:

Finding great bloggers in your niche will make it possible to apply the tips mentioned above, they needn’t to be top niche players, but they should be bloggers who deliver quality content related to your area of expertise, as you should get value too by reading their content, right?

This way you will guarantee not getting bored, and doing it on a regular schedule.

Your Turn

As mentioned above in the post, you should always bear in mind that the main purpose of your comments should be building or maintaining the relationship, not anything else. This way we can achieve our mid-term and long-term goals.

Personally, I approve all the comments except the ones of those spammers. I do reciprocate too. If I forgot to do so, just send me and contact me via the Contact us page and I will be happy to visit your blog and return the favor J

It is your turn now, if you see that I have missed any tip to do the blog commenting for traffic and SEO benefits, just drop you valuable lines in the comment box.

Hussain Omar has built his expertise as a knowledgeable and experienced SEO strategist, he’s the founder of Hustaw SEO, and the guy behind this blog. An addict to anything related to SEO, Search Engine Marketing, Internet Marketing, and Blogging.

17 Comments

  • Hi Ruth,
    It is a big joy to see you commenting here on my blog!
    Thanks for the wonderful words. You made my day 🙂

    Keep visiting!

  • Hi Hussain,

    This is my first visit to your blog, and I am impressed with the depth of detail you include in your posts. This is hands down the best article I have seen on blog commenting and how to do it right.
    Ruth Bowers recently posted…Do you have the courage to get started?My Profile

  • Awesome guide i was really confused about Blog Commenting, As many told about blog commenting is spam so i was avoiding it but after reading this post i am so confident that i can drive traffic and increase my revenue.

    Thanks

    • Glad you found it awesome, Lukas! Blog commenting shouldn’t be avoided at all, it should only be done the right way.

      Thanks for your comment!

      Keep visiting!

  • The concept of backlinks is much more clearer after reading this and I appreciate the effort you have put into this helping bloggers understand the importance of this

    • Glad to know that my post made it crystal, Usman!

      Keep visiting!

  • This time last year I was tempted to follow the lead of so many other blogs that have been turning off their comment feature, but then I started noticing the number of people referring to things said in the comments and realized that the conversation after my post(s) had become an important part of the visitor experience so I decided to keep them on and I’m glad I did.

    From the perspective of a commenter, I read many blog posts on any given week and comment on most. I rarely think of it in terms of what I’m going to get out of it, I’d rather focus on what I can contribute to the conversation. I’m grateful when it works out that I see some sort of reciprocation, but that’s not my motivation. Thanks for the great tips!
    Marquita Herald recently posted…My “Stop Doing” List ExperimentMy Profile

    • That’s why comments are considered as one of the good pages signals. Sometimes, those comments are more informative than thee post itself.

      If all the bloggers did just like you Marquita, the reciprocation will happen spontaneously.

      Thanks for stopping by!

      Regards
      Hussain

  • Blog commenting is good but only if you use it wisely. Only use commenting when necessary and also when you want to appreciate or make the person aware about something new.

    There is no doubt that blog commenting have these benefits that you have shared.

    keep sharing more.
    Gaurav Kumar recently posted…Start Your Own eCommerce Website with WordPress Using WP E-Commerce PluginMy Profile

    • We can say that it is useful if it does make sense, and only then you will get its benefits 🙂
      Thanks for stopping by to comment, Gaurav!

      Keep visiting!
      Regards
      Hussain

  • Blog commenting is really a great way to drive traffic. Whenever I visit my Analytics, some of my traffic sources are from blogs that I’ve commented.
    Sammy Blackmore recently posted…The Average Work Week: How Many Hours Do Business Owners Work? – More Time More Profit: Helping Entrepreneurs and Business Owners Scale their BusinessMy Profile

  • Hey Hussain,

    Great article. I think to follow these tips for commenting. Thanks for posting a good article.

    • Hey Steven,
      Glad you found it great! Thanks for stopping by!
      Keep visiting!

      Regards
      Hussain

  • Blogging can be a lonely occupation without online relationships and the best ways to develop those are by commenting, and social media engagement.

    Blog comments from regular visitors give me the motivation to keep going and be the best I can be. That’s surely good for SEO too?

    I too am part of PAC and apart from mutual commenting, I come across valuable content like yours, which helps me learn and keep me up to date. Plus, the relationships continue outside of our blogs into social media sharing and developing relationships through private messaging.
    Sue Bride recently posted…How To Be A More Creative BloggerMy Profile

    • I think that there are a lot of similarities between online and offline relationship building, you need to go out and mingle with others in order to build relationships. And yes, for the online relationship building, blog commenting and social media engagement are the keys to do it. Once the relationship is built, tons of opportunities will appear.

  • Hi Hussain. I think I will hang out on your blog more often. I have a list of things I’m going to spend some concentrated study on, and SEO is one.

    Belonging to PAC is very helpful with blog commenting opportunities. I enjoy it, because I can help other people while I’m helping myself. I’m tucking this post away for further reference. Thanks so much for sharing your insights.

    • Hi DeeDee. It is great to see you here on my blog, happy you liked it 🙂
      SEO can help you to reach your targeted readers.

      Yeah, PAC is a great community to network with other nice guys who share you the same interest.

      Thanks for your visit, DeeDee!
      Keep visiting!

      Regards
      Hussain

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