Bloggers and webmasters use pop-ups a lot, to show offers, and to gather subscribers emails, they work well for these purposes but, could pop-ups be bad for SEO?
Actually, this question has been a debate for long time.
Some experts said that pop-ups could not be good for the user experience, which in turn affects your Bounce Rate.
Who wants to be interrupted with a pop-up window? Do you? Especially if it is not that well planned one!
There are many tips to enhance the user experience, including the time in which the pop-up will show, the design and colors of the pop-up, and the most important factor that we should give more care to from now on, is the content of the popup.
Yes, the content of the pop-up now is more important than ever now as John Mueller from Google said something new on their Webmasters YouTube channel.
He confirmed that the visitor should get real value before seeing these pop-ups
But the real shock was when Mueller said that Google could consider the content of the pop-up as primary content, giving it higher priority than the website content.
Leaving you now with the embedded video from Google Webmasters Youtube channel that could change the way you use pop-ups.
For the script, you can read it on Search Engine Round Table