A site full of visitors is the dream of most of bloggers, isn’t it?
And to make this dream come true, we need to do the home work. There are some white hat practices that affect your Authority in front of the eyes of search engines in order to get the organic traffic you dream of, these practices include but not limited to:
Blog commenting, guest posting, and outreaching (especially if you have great assets).
In this post, we will discuss how to do the blog commenting for traffic and SEO benefits, as I believe that all should start there, to make the rest of your task a piece of cake.
First I want to ask you single question, why do you do blog commenting? I know most of you will say for SEO and traffic, as it appears here in the title of this post, but if you are thinking of it as an overnight process, I’m telling you here that blog comments is not the way to get instant traffic.
However, bloggers you comment on their blogs could come to click on your link to check who you are, but absolutely, this is not the traffic you are seeking.
Even if you will say that you are commenting for an SEO benefit, be aware that the link you will get is a Nofollow link that hardly push the SERPs. Yes, commenting on high authority sites work, but they can’t work as a standalone strategy.
Haven’t you ask yourself this question: Why there are big names comment on sites that have Disqus commenting system?
It doesn’t give any link to your website!!
Of course these big names have no time to waste and they believe that they are not wasting any second of their busy schedule.
Their purpose of commenting is much bigger than instant single visit or a Nofollow backlink.
It is building the relationship (friendship) that last.
Building the relationship is a short-term goal – that when achieved will be followed with your long-term goals.
Benefits of Blog Commenting for Traffic and SEO Ranking
Here are some of benefits that will be gained by the blog commenting if you have done it in a proper manner:
1-You Will Get Quick Visits:
If you attracted the blogger and the audience with your comment, you will get the blogger visit and some of his audience will visit your site too. Not that much of traffic, but at least you will know if you are on the right direction or not.
2-You Will Have Comments on Your Blog Posts:
Most of the bloggers do reciprocate, even the influencers do. Imagine the feeling when your fans see those comments on your blog, that will be great addition to your online reputation and authority as well, and more people will tend to leave comments. Awesome! Isn’t it?
Here is a comment done on my post “How I Gained 500 Social Shares Overnight!” by Donna Merrill of Donna Merrill Tribe. Actually I’m following her blog and comment there, she produce wonderful content there.
3-These Blogger Could Share Your Posts:
Yes, if you have great posts or asset, there are great chances that these bloggers will hit the shares buttons directly after they reading them. This will drive good traffic too. If these shares are done by influencers, that will be a great exposure for your posts!
Lisa Sicard of Inspire to Thrive did that, I visited her blog, commented, and tweeted her latest post, after some days, she gave my blog a visit, left a comment and tweeted the post on Twitter to her 14.4k followers. Thanks Lisa for the kind share!
4-Getting Higher Outreaching Conversion Rate:
If you already have built a good relationship with the blogger, it will be easier to contact them with your published great assets, and their conversion rate will be so high.
To read a great case study on how blog commenting can impact your outreaching, here is a great one done by, Ahfaz Ahmed:
5- Higher Engagement Rate on the Social Media Channels:
You could have been suffering from those silent guys on your friendship list, stay assured that these bloggers you will build relationships with are different, most of them are good social media users, and know that value of being so. So they will engage positively with your posts 🙂
Now we all know how the comments could impact our online performance, but of course not any comment can get these benefits.
Just put yourself in the position of the blog owner.
If there is a visitor keep spamming you with generic responses like “Great post”, “Nice”, “Keep it up”, “Indeed!”, etc. Would you be happy of that? Of you won’t! Even if you responded to such a comment, that comment will not motivate you to check the commenter site seriously, or even to go and reciprocate. No relation will be built or maintained that way. Your comment should add value to the post as well to get the most of it.
How to Leave a Great Comment That Work?
Here are some tips to help you leave great comments:
Read the Whole Post:
This is one of the most important things you should ensure doing when you leave a comment.
Bloggers like those who take their posts seriously, your comment should reflect that. Reading only some paragraphs to run to the comment box could cause serious mistakes and ruin your online presence as well.
Leave Your Real Name in the Name Box:
Bloggers want to build relationship with real people, using your brand name or your keywords will look odd, and damage the relationship.
Those who use their keywords in the name box are simply revealing that they don’t care with the relationship and care only with your Nofollow link.
Pay the Blogger a Complement:
The blogger paid a lot of time and effort to get that piece published, and there is nothing better than getting a quick reward, quick positive feedback will greatly work! This will be appreciated by the blogger.
Don’t overly do it, be honest, find something worth in the piece and give your wonderful words.
Doug Cunnington’s comment was one of these comments that gave me a real push to continue writing actionable posts. Thanks, Doug!
Let Your Experience Talk:
If you have experienced the topic that the blogger wrote on, enrich the piece with your inputs, you can mention some related stats, real-life example you saw, or personal experience you had, that will be mostly welcomed.
Ask a Related Insightful Question:
If you have any question regarding what the bloggers said, or noticed that the blogger forgot to talk about some particulars that you need to know about, that is a golden chance to ask, blogger love to answer the questions of their commenters, as it will add to the content value, and as these questions and answers will be indexed by search engines too 🙂
Find Great Bloggers in Your Niche:
Finding great bloggers in your niche will make it possible to apply the tips mentioned above, they needn’t to be top niche players, but they should be bloggers who deliver quality content related to your area of expertise, as you should get value too by reading their content, right?
This way you will guarantee not getting bored, and doing it on a regular schedule.
As mentioned above in the post, you should always bear in mind that the main purpose of your comments should be building or maintaining the relationship, not anything else. This way we can achieve our mid-term and long-term goals.
Personally, I approve all the comments except the ones of those spammers. I do reciprocate too. If I forgot to do so, just send me and contact me via the Contact us page and I will be happy to visit your blog and return the favor J
It is your turn now, if you see that I have missed any tip to do the blog commenting for traffic and SEO benefits, just drop you valuable lines in the comment box.