Content Repurposing

11 Ways to Breathe New Life Into Old Blog Posts

This post is a guest post contribution written by Anuradha Chawla.

A new year has already been started, which was usually a time for creating resolutions, tidying up, clearing out, and presenting things with a refreshing up to date look.  This is also an excellent time to go back to work that we’ve posted over the last year (or even earlier) and give it a fresh look.  Consider about it – you may have published an excellent blog post a year ago that brought a ton of traffic and new readers.  After some time, the traffic and hype die down a bit, and users go onto your newer posts.   But if the articles are still relevant and worthwhile – don’t you believe your more current subscribers and users would love to review it out?

It doesn’t always take NEW content to bring in new traffic – what about content that is new, to your newer readers?  This is an excellent way to engage with your audience and grow your traffic, without having to publish brand new blog posts!

Here I am going to draft the best things to do when revising your old content. Practicing these ideas will breathe new life into something that died. Let’s get started.

Interlinking of Old Posts Within Your New Blog Posts

It is good not only for leading your readers to separate content but it is also HUGE for SEO.   Within each post, set a target to link to 1-2 other blog posts.  Make sure the links are within the main body content and link out naturally within the text.

Add or Revamp Images

People are visual and are most usually drawn to a post based on the picture that accompanies it. You want to draw on people’s emotions. You will want to create a question in their head or find a linking point through pictures. You should have at least ready one Pinterest-friendly and Facebook picture with you. Pinterest images should be vertical in composition.

Tip: How to Create Free Images for Blog Even if You Are Not a Designer

Transform Your Written Article Into a Visual

Infographics are carrying strong and an easy method to change significant data and tidbits into fresh content. On second thought, videos are also an excellent form to engage your audience. Making videos are Less time to consume and cost effectively. A small piece of videos or typography can help you to go a long way.

Promote Once More on Social Media

Now that you have blown new life into your article, it is time to re-promote on all your social media networks. It will seem different to your readers, so you do not need to bother about being repetitive or spammy. You should also re-promote content in Facebook groups and into peer bloggers link parties. Make blogging friends, and / to sharing each others content. Don’t just sit idle and hope that your new post is magically discovered. Work hard to get it seen.

Add High-Value Keywords to Your Blog Titles

In your commencing days of blogging, you didn’t have a good practice of finding high-value keyword and search engine optimization. So rather you have good insightful blog posts but due to the poor stuffing of Keyword in a blog post and its title; very few peoples are finding it.

For example, if you had a blog in a bridal niche with the blog post about flowering arrangements, and the title was originally: “The Sweet Essence of Summer,” you might desire to change the headline to “4 Best Wedding Floral Arrangements with the Sweetest Fragrance.”

Update Your Old Blog Posts URL’s

Your blog post URL’s should have high-value keywords within it.

and they should be separated by dashes. For instance, your URL should look like:

“http://yourblog.com/blog/best-seo-tools” rather than “http://yourblog.com/blog/bestseotools” or “http://yoursite.com/blog/2016/09/18”.

If you will change your blog posts URLs, make sure to generate 301 redirects from the old URLs to your new URLs. This will assure that:

Anybody who attempts to open to the old URL will forward to the new URL so that they won’t see your 404 error page.

Google will know that your content now lives at the new URL so that you won’t drop any of your link juice.

Combine Them Into an EBook

Take some old articles on the same topic or that are part of a series?   Blend them into a downloadable ebook that you can deliver as a free opt-in when growing your email list.

Add New/Related Affiliate Links Into Your Old Blog Posts

Go through your old blog posts and consider new products or services that you could recommend as an affiliate within the posts – this is a great way to increase your income, especially if you can find ways to add new affiliate links to popular blog posts.

Improve SEO

Search Engine Optimization is essentially a way for the Google eyes to notice your blog post. You will want to have keywords completely in your blog post that supports your title, tags, and first paragraph. Having an SEO plugin will notably improve your success in this area.

Rework It as a Guest Post

Rewrite the content and offer it to other bloggers within your niche as a guest post, to drive new readers to your blog and gain a new audience.  You will need to make it unique, so make sure you put some time into freshening up the content.  If you’ve got great content on the topic of blogging, send me a pitch!  I’m always interested in featuring great work of my fellow blog enthusiasts here on the blog.  🙂

Live Stream It!

Live streaming is all the rage, and it provides a great opportunity to reach new audiences.   Take a topic from one of your old blog posts and go on Periscope or Blab or Facebook live and invite your readers to join in on the conversation!   Record the video and embed it into your blog post for sharing on social media.

Wrapping Up

Don’t do the mistake of letting your old content become landfill. Recycle it so you can take extra out of it. If you create unique content, it can last to drive traffic to your site.

I’d love to listen from you below; mainly if you repurpose old posts for your blog. How does it work for you?

Anuradha Chawla

Author Bio: Anuradha is the co-founder of blog dhost.com. She is a full loving person who enjoys her work thoroughly and has a keen interest in writing. She is a professional blogger and actively engages with readers. In her free times, she loves reading novels along with some soft music.

Follow Her: Twitter / Facebook

 

Hussain Omar has built his expertise as a knowledgeable and experienced SEO strategist, he’s the founder of Hustaw SEO, and the guy behind this blog. An addict to anything related to SEO, Search Engine Marketing, Internet Marketing, and Blogging.

14 Comments

  • Hey Chawla!

    You did an awesome job with this article and I give you a HUGE thumbs up! 🙂

    Often times, our posts become obsolete no matter how evergreen we make them to look and sound. The secret of a continuous shinning however depends on how often and how strategic you can be at promoting your posts.

    And thankfully enough, you have shared some of the really important things to do.

    I am very familiar with most of them and I practice it myself and you can almost trust that they’ve surely worked magic in helping to skyrocket the traffic of my blog.

    Thanks for sharing this. 🙂

    Sam
    Sam Adeyinka recently posted…7 Essential Traits of highly successful entrepreneursMy Profile

  • Thanks for this.
    I guess I’m not alone in having quite a few posts going back over the years. Some of them could use some refreshing. Others are probably more evergreen, but haven’t attracted much attention, at least in part because they pre-date my awareness of SEO!

    Great tips though on how I can refresh some of these.

    thanks

  • It’s great to read inspiring posts that get you thinking about how to get the most out of your writing. I love these ideas and am going to look at some of my writing to see if I can implement them successfully.

    Enjoy the journey!

    • Great to know that you will implement these tips here, let’s see how it goes with you.

      Thanks for stopping by!

  • I love these suggestions, Hussain. Thank You. I recently did something new for me. I changed the date on an old but still quite popular post, after updating it. I must check stats to see what’s happening to it.

    Is it OK to have lots of 301 re-directs as far as Google’s concerned, or should you just stick with a few?

    • Glad you love my suggestions here, Sue!
      I also change the dates sometimes, when I have major updates in the post, especially if I don’t need to change the page URL, if the URL need to be changed, I go for the 301 redirects. I don’t see any problem with using 301 redirects, especially if you have done them with sense.

      Regards
      Hussain

  • Hey Anuradha,

    Indeed some great ways to bring life into old posts, but I have one more method to add.

    How about converting old blog posts into video post or audio post, and then re-promote it on social media?

    The same content can get us new visitors. Just a thought after reading your post.

    By the Way, You have already listed some amazing ways. Thanks for that.
    Jelina Roy recently posted…Top 4 Best Wireless Microphone Reviews 2017My Profile

  • Great info here Anuradha
    I like updating my old blog posts to add more content into them to rank higher and make them more resourceful. However, you told many more reasons to do and some advantages as well. Thanks for telling.
    Vashishtha Kapoor recently posted…CSS Hero Plugin Review – Customize any Genesis Theme with CSS HeroMy Profile

  • Whenever I come here, I am going back with new ideas, new tricks that I can implement in my own content and marketing strategy.

    One more thing I did recommend you based on my experiment is that using a “last updated” date instead of a “published date”, that could increase traffic significantly.
    Nikhil Makwana recently posted…101 Smart and Quick Ways to Build Backlinks to Your Blog or WebsiteMy Profile

    • Thanks for the nice words, Nikhil! You are always welcome!
      And thanks again for the recommended tip!

      Regards
      Hussain

  • I have just read a post about repurposing the content on some blog and I think this one adds more tips on this subject.

    Thanks for share.
    RajKumar Jonnala recently posted…LG Stylus 3 4G Enabled Smartphone LaunchedMy Profile

    • Thanks Rajkumar for the nice words!
      You are right! Anuradha did great with this post.

      Thanks again for stopping by!

      Regards
      Hussain

  • Great tips! I was wondering, how do we select which blog posts should be revised? should we use the less popular ones?

    • Great question, Emmerey. It depends, we can select the less popular or those that we want them to gain better positions, not only that, you can also update the post whenever you have something valuable to add, to ensure that your post left no stone unturned.

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